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22nd Century Group

The Ritual You Know

Crafted with real american tobacco for a familiar smoking experience.

A Reason to Try

95% less nicotine and rooted in decades of tobacco science.

Experience Pinnacle VLN^® for Yourself

Save on Pinnacle VLN^® today! More Freedom. Less Nicotine.

Pinnacle VLN^® is brought to adult smokers by 22nd Century Group in partnership with Murphy USA. Rooted in decades of tobacco science and collaboration with leading researchers, 22nd Century Group is advancing a new generation of tobacco through innovation and Tobacco Harm Reduction. We are reimagining what a cigarette can be: a real tobacco experience, backed by science, with 95% less nicotine than the leading U.S. cigarette brands, and Helps You Smoke Less^®. Our goal is to help create a future defined by greater choice, continued innovation, and a different relationship with nicotine.

THE SCIENCE

It starts with the tobacco plant.

Our proprietary technologies allow us to target how nicotine is produced within the plant itself.

Precisely developed for less nicotine.

By modifying the DNA sequences involved in nicotine production, we developed tobacco plants with 95% less nicotine than the average tobacco plant.

Our work combines modern plant breeding, genetic engineering, and gene-editing technologies.

Protected by decades of innovation.

Our tobacco technologies are supported by an extensive global patent portfolio, specialized expertise, and strategic scientific partnerships.

The Difference Starts in the Plant

Woman with brown hair and sunglasses on her head takes a selfie outdoors, with grass and trees in the background.

Kimberly M.

Finally an Option That Makes Sense.

I didn’t think a cigarette with 95% less nicotine would still satisfy, but VLN proved me wrong. It’s familiar, but without the intensity. I’m sticking with it.

A man with a short beard and smile sits indoors at a restaurant, with people and plants in the background.

Kevin U.

A Smoother Choice

I’ve always enjoyed smoking, but wanted to reduce my nicotine intake. VLN let me do that without giving up the ritual I enjoy.

A musician plays guitar on stage under red lighting while a small audience watches in a dimly lit venue.

Dave D.

Exactly What I Needed

VLN is my new go-to cigarette. It gave me the experience of smoking without the constant nicotine pull. I feel more in control and less driven by nicotine.

THE SURVEY We'd Love to Hear From You

Take our quick five-question survey and tell us a little about your preferences and everyday habits. It only takes a minute, and your feedback helps us better understand the adult smokers we serve.

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